At this year’s HipHop Ball, rentitNOW, one of Germany’s leading event suppliers, will bring the evening to life with furniture, décor, and a strong sense of style.
Behind rentitNOW stands a dedicated team based in Berlin and Hanover. The company was formed through the merger of RENT4EVENT GmbH and EMS event-mietservice. Two names long associated with quality and creativity in the event industry. Since 2024, they have been united under a new name: rentitNOW.
“The merger was a strategic step to combine expertise and create a unified presence across Germany,” the team explains. The rebranding marks a transformation from a traditional rental service to a modern, inclusive, and sustainable event partner with a clear focus on collaboration, innovation, and responsibility.
Safe Space – Behind the Scenes Too
Diversity at rentitNOW is not just a promise; it’s a daily reality. The company employs people from around 28 nations, creating spaces where everyone feels seen and respected. “Our safe space begins within the team and extends to our partners and clients.” This includes awareness training, inclusive language, and carefully chosen collaborations that amplify marginalized voices. That same philosophy is reflected in their external work. The HipHop Ball embodies exactly that: a platform for culture, confidence, and diversity.
Sustainability as a Core Principle
For rentitNOW, sustainability is not a trend but a core value embedded in the company for over a decade. “As early as 2012, we committed to integrating ecological and social responsibility into every decision we make.” This commitment is visible in all areas – from renting out high-quality, reusable event equipment to maintaining a resource-efficient logistics system. As a High Performer of Sustainable Meetings Berlin and a partner of the visitBerlin Convention Office, rentitNOW actively contributes to a more conscious and responsible event industry.
Purpose over Profit
The team places great importance on social responsibility. One heartfelt project in 2025 was an internal sales booth, with all proceeds donated to Straßenkinder e.V. Berlin, a local charity supporting homeless youth. “We aim to create meaningful impact – for people, not for profit.” This mindset runs through every project: supporting social causes and empowering local initiatives.
The collaboration with the HipHop Ball was more than just a natural fit – it was a matter of the heart. “The HipHop Ball combines glamour with street culture – a perfect reflection of our philosophy: celebrating diversity and breaking boundaries.” For the event, rentitNOW provides not only furniture but also the vibe: stylish lounge pieces and creative décor that merge the energy of ballroom culture with the attitude of HipHop. The biggest challenge? “Finding the balance between urban aesthetics and a classic setting – making both feel effortlessly connected.”
When two worlds come together at the Red City Hall, it mirrors everything rentitNOW stands for: diversity, dialogue, and creative freedom. “We love events that connect people and tell stories – the HipHop Ball does exactly that.” With commitment, style, and a strong sense of responsibility, rentitNOW helps make this night shine – not just on the dance floor, but far beyond.
