MANDARO – Over 20 Years of Expertise in Advertising, Print and Brand Visibility.
From large-scale brand installations and premium print products to custom advertising solutions, Berlin-based Mandaro GmbH has been turning creative concepts into lasting impressions since 2005. Returning as an official POS partner for the second consecutive year, the company continues its collaboration with the HipHop Ball Berlin. At its helm is Managing Director Karam Samhat, whose entrepreneurial journey has been shaped by determination, personal commitment and a deep connection to HipHop culture.
From Business Cards to Large-Scale Brand Experiences
Based on Eiswerder Island in Berlin, Mandaro has grown into a versatile advertising and printing centre. Working with a network of more than 40 production partners, the company offers an extensive range of services, from digital and offset printing to building banners, vehicle wraps, exhibition materials and bespoke productions.
What sets Mandaro apart is its commitment to personal service. Rather than simply fulfilling production orders, the company works closely with its clients, challenges assumptions and develops solutions tailored to each project’s individual needs.
“We’re a partner that thinks ahead,” explains Karam Samhat. For him, great service means sharing expertise, suggesting alternatives and supporting clients throughout the entire process until the final result meets their expectations.
Brand Communication Across Every Channel
Mandaro’s versatility is reflected in the wide range of projects it delivers. The company designs retail environments and shop windows, develops advertising solutions for businesses and creates impactful brand experiences for trade fairs and events. With the introduction of Mandaro Digital, its portfolio has expanded into digital communications. Websites, social media and online campaigns now complement traditional print solutions, helping brands maintain a consistent identity across multiple platforms.
The philosophy behind it is simple: combining design, functionality and quality to create a recognisable brand experience at every touchpoint.
A Trusted Partner of the HipHop Ball
For the inaugural HipHop Ball Berlin in 2025, Mandaro played an essential role in transforming the historic Rotes Rathaus into a distinctive event environment. From an oversized press wall and large-scale 3D lettering to admission wristbands, goodie bags and various branded materials, the company helped create a cohesive visual identity that reflected the spirit of the occasion. One particularly ambitious production was the approximately 200-page Ball Magazine. Capturing the people, stories and collaborations behind Berlin’s first edition, it created a lasting record of an evening that marked a new chapter for HipHop culture in the city.
In 2026, Mandaro continues this partnership, contributing its expertise to the second edition and producing a range of communication materials that help shape the Ball’s visual presence.
Where Entrepreneurship Meets Cultural Connection
For Karam Samhat, this collaboration carries a deeply personal meaning. In 1986, he arrived in Germany with his family as refugees from Lebanon and spent much of his youth living in accommodation for asylum seekers. During those formative years, HipHop became an important part of his life.
“Back then, the era of B.I.G. and Tupac really shaped who we were,”
he recalls.
The music gave him a sense of identity and self-expression. Values such as initiative, perseverance and the courage to forge his own path continue to guide him as an entrepreneur today. Supporting an event that celebrates HipHop within a historic and culturally significant setting therefore represents something of a full-circle moment.
Ultimately, Mandaro’s partnership with the HipHop Ball reflects what meaningful, long-term collaborations are built on: professional excellence, mutual trust and a shared commitment to creating something that lasts.
