Julia Schoierer

Julia Schoierer aka “SneakerQueen” – collector, curator, cultural mediator. Julia sees sneakers as cultural symbols that connect design, history, and society. For many years she has been deeply rooted in the scene, building an international “sneaker family” and becoming one of the community’s defining voices. Through exhibitions, projects, and her global network, she creates platforms that keep street culture alive.

At the HipHop Ball Berlin, Julia will be honored for her dedication – as a woman who combines streetwear with storytelling and builds bridges between scene, culture, and identity.